Because this means your artwork will need to be modified. This can become a problem if you want to print in pantone colors. If you didn’t tell your artist to design in pantone colors, they most likely designed your artwork in CMYK. CMYK or Pantone Artwork?ĭepending on how your artwork was created, it could be designed in CMYK, or it could be designed in pantone. All done by the customer simply scanning the label with their camera phone. Where the wine manufacturer can show the customer a video about how they make their wine, and where. This label trend has become popular with many wine labels. Consumer packaged goods and manufacturers have learned that a high-quality product label can help market and sell the merchandise.Ī new trend has been smart labels, which can help extend interactions with a customer, even AFTER the point of sale. Product labeling has become more important than ever.
This way customers in the store don’t even need to look at the seafood label, they just choose the same color label and design that they purchased last time. Many Seafood labels that we print use the pantone system so that they assure all their colors are the same, even if it was printed three months ago. This way all your labels and packaging matches to be the same colors. Printing labels and packaging with pantone colors ensures that even if all the printing is done with different printers, the result and shade of color will be the same. If printing large volumes of labels and wholesale stickers you want to make sure that the color is the same on all the labels. You can use the pantone color finder on the official website to view all color choices. These colors are usually very vibrant, and typically cannot be made with CMYK. It is always best practice to pick colors from an official pantone book. Remember that when looking at online labels that spot colors are not 100% accurate due to the limitations of an LCD computer screen. Private labels can use a combination of cmyk and spot colors, for example the label graphics can be printed in four color process but the business logo might be printed in 2 spot colors. But this is really determined by the customer’s request, or artwork design. Custom Labels and stock labels can both be printed in pantone colors.
In custom label printing it’s common for label printers to use pantone colors to ensure accuracy across all their product labels and tag printing. Another word for pantone color is pms, which means the 'pantone matching system'. Many times a day new customers ask us, what is a spot color? Or what is better CMYK or spot colors?Ī spot color, or aka, Pantone color is a proprietary color space used in various industries in America and Europe, but mostly in graphic design, printing, and manufacturing.
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